I’m going to be painfully honest with you- I am very good at making prospective clients angry. It’s a skill I have developed over the years of countless consultations. At first it bothered me, making me question my people skills and client relations. But as time passed I came to realize that in actuality the quality of my clients was rising significantly, and my relationship with those clients was stronger and more fruitful. The basis for this ‘skill’ was in my learning to utilize the word ‘No.’ It’s like magic. I consider it one of the best tools I possess in the professional toolbox. So if you don’t mind, I would like to take a few minutes of your time discussing what I believe is the most positive word in a designer’s lexicon – No.
When I first broke out on my own I took every job and commission that came my way. Back then, it was quite literally a matter of sink or swim and every dollar counted. Many of those early projects were challenging. More than a few of them were less than profitable, yet all of them were valuable lessons and opportunities for me to grow professionally and establish my reputation. I’m also not ashamed to admit (now) that some of those early projects never made it into my portfolio. At the time, I had a family to feed and a mortgage to pay. If Mrs. Smith wanted a Greek column in the garden at her Tudor home, who was I to question? And if Mrs. Smith felt my time was only worth so much, as long as it put a few more dollars in the family checking account, I was (begrudgingly) ok with it. Those were the days of survival. That being said, I’m going to skip past the great recession days, where most of us had to take whatever we could get and fast forward to talk about the here and now.