by Chad Kennedy, ASLA
Most autumn Saturday mornings at the downtown library in Modesto, California are decorated with shoppers and families enjoying artisan organic foods and searching for hidden gems and trinkets at a seasonal farmer’s market along a closed-off section of 17th Street. There is always plenty of music, food, and social dialogue, and everyone enjoys themselves. Once a year, however, this same location is overtaken with laughter, giggles, and smiles as hundreds of families and children swarm the area, overshadowing the events of the farmer’s market, to participate in an annual pop-up play event meant to raise awareness within the community about the design industries.
This pop-up play family event was developed by members of the local ASLA and the AIA chapters as a way to involve children and families in the wildly popular Modesto Architecture Festival, a week-long festival celebrating local architecture and design (now branded as MAD Week). The hope was that over time, more of the community would become familiar with the design professions and enjoy what they have to offer. The pop-up play family event is consistently held on the third Saturday of September each year, and this past year was the eighth consecutive year it was held. For months prior to the event, a team of landscape architects, engineers, library staff, architects, and volunteers coordinate and determine how to bring their skills and passions together to best showcase how fun design can be. Those same professionals donate their time and resources as they gather on the day of the event to mentor, guide, and help families learn, play, and enjoy their time together.