Building a Vibrant Practice Part II

National Renewable Energy Laboratory, Research Support Facility Golden, CO image: LLG

National Renewable Energy Laboratory, Research Support Facility
Golden, CO
image: LLG

At the ASLA Annual Meeting & EXPO in Denver last year, I attended several “Inside the LA Studio” education sessions where I was at once intrigued and captivated by the unique journey each leader took to establishing a successful landscape architecture firm. How does an emerging professional make the transition from education to practice? In particular, what are the critical elements that intersect in the formation of a successful landscape architecture firm?

To learn more, the same four questions about organization, culture, vision, roots, and process were put to the leaders of successful landscape architecture firms that differed in size, structure, and culture. The responses showed a pattern of critical elements essential to building and maintaining a vibrant practice.

We chose to profile two firms and the unique journeys each firm’s leader took to their present success. In Part I, we asked Keith Bowers, FASLA, Principal of Biohabitats those four questions. In Part II, we will profile the journey of LLG.

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Building a Vibrant Practice Part I

image: Biohabitats

image: Biohabitats

At the ASLA Annual Meeting & EXPO in Denver last year, I attended several “Inside the LA Studio” education sessions were I was at once intrigued and captivated by the unique journey each leader took to establishing a successful landscape architecture firm. How does an emerging professional make the transition from education to practice? In particular, what are the critical elements intersecting the formation of a successful landscape architecture firm?

To learn more, the same four questions about organization, culture, vision, roots, and process was put to the leaders of successful landscape architecture firms that differed in size, structure, and culture. The responses showed a pattern of critical elements essential to building and maintaining a vibrant practice.

In general, the best firms we interviewed had a vision, refined within an area of expertise that resonated with their core values. Most developed the type of projects they wanted to work on, based on their central philosophy and didn’t stray from it, while each leader knew the limits of their expertise and actively sought to fill any void in knowledge to create a diverse team of professionals. Using a vision and passion expressed as the core theology of a firm to drive all business decisions, from client selection and project management to employee structure and affiliated professionals, was the most important element to developing a successful firm.

The three critical elements you must have to build a vibrant practice which emerged from our interviews with successful firms:

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