As a designer, one of the main things you hope for are opportunities where your experience, creative ideas, and outside-the-box thinking lend themselves to creating human experiences that make people stop and wonder. Upon initial brainstorming sessions with Assembly Atlanta developers, I knew this project would present that opportunity.
The prime goal of Assembly Atlanta is to bring a mixed-use mega-entertainment hub, unlike any other, to the metro-Atlanta area. And that is EXACTLY what is happening. In September of 2023, the team of Gray Television, The Gipson Company, Smith Dalia Architects, Kimley-Horn, and landscape architecture and planning firm HGOR will be delivering such a destination.
Designing landscapes suited for filming and producing major motion pictures and TV was previously associated with Hollywood, California. Eventually, it made its way to the quaint coastal region of the Carolinas because of scenic versatility and the need for lower production costs. Creating a Tinsletown-like hub in land-locked Atlanta was previously not a priority, even though filmmakers have utilized the state’s geography for years. Picturesque landscapes in Georgia, adorned with oak trees, bright city lights, small-town charm, and mountainous terrain, have been backdrops for films like The Hunger Games, Driving Miss Daisy, The Blind Side, and Smokey and the Bandit. Subsequently, the Georgia film industry has grown substantially over the past decade to position the state as the worldwide leader in film production.
The future of the traditional indoor office space has moved outdoors.
It’s no secret that the world has drastically changed over the past several years. With that disruption of normalcy has come new priorities and novel approaches for landscape architecture and design professionals regarding workplace environments. Most businesses are looking for outdoor spaces to meet various needs and desires formerly delivered by indoor accommodations.
In earlier days, outdoor workspaces seemed only inhabited during planned social gatherings and required additional components, making them suitable for events. They lacked seating areas comfortable enough to work in for long periods, shade structures, and offered little to no immersive experiences that engaged guests.
The past few years’ events have significantly altered and propelled traditional landscape solutions by requiring a much more in-depth level of innovation, creativity, and cutting-edge designs which encompass immersive outdoor environments, social connectivity, and functional collaborative space.
People now want multi-functional spaces, set in nature, spread throughout each aspect of their daily lives, especially during work hours, so that they may benefit from continued health and wellness opportunities. Workers crave direct access to fresh air, sunlight, and natural surroundings to thrive and maintain focus, while companies still uphold the importance of productivity. To accommodate employee demands, businesses are seeking various means of incorporating greenspace in easily accessible courtyards, amphitheaters, and green roofs that provide all the necessary elements to yield high performance. And landscape architects are developing highly imaginative responses to deliver these solutions!