by Chris Mutter, ASLA
As a designer, one of the main things you hope for are opportunities where your experience, creative ideas, and outside-the-box thinking lend themselves to creating human experiences that make people stop and wonder. Upon initial brainstorming sessions with Assembly Atlanta developers, I knew this project would present that opportunity.
The prime goal of Assembly Atlanta is to bring a mixed-use mega-entertainment hub, unlike any other, to the metro-Atlanta area. And that is EXACTLY what is happening. In September of 2023, the team of Gray Television, The Gipson Company, Smith Dalia Architects, Kimley-Horn, and landscape architecture and planning firm HGOR will be delivering such a destination.
Designing landscapes suited for filming and producing major motion pictures and TV was previously associated with Hollywood, California. Eventually, it made its way to the quaint coastal region of the Carolinas because of scenic versatility and the need for lower production costs. Creating a Tinsletown-like hub in land-locked Atlanta was previously not a priority, even though filmmakers have utilized the state’s geography for years. Picturesque landscapes in Georgia, adorned with oak trees, bright city lights, small-town charm, and mountainous terrain, have been backdrops for films like The Hunger Games, Driving Miss Daisy, The Blind Side, and Smokey and the Bandit. Subsequently, the Georgia film industry has grown substantially over the past decade to position the state as the worldwide leader in film production.
