by Lisa Bailey, ASLA
Healthcare & Therapeutic Garden Design Interview Series: Julie Moir Messervy
The first part of this interview with Julie Moir Messervy, owner of Julie Moir Messervy Design Studio (JMMDS), covered inspiration and the creative process. This week in part 2, the conversation continues with questions on marketing, post-occupancy research, maintenance, and challenges encountered.
How do you market your firm?
We don’t market except through our blogs and newsletters. I used to do a lot of lecturing, and I still do some, but I’ve been very busy lately. I learned from a marketing course that all of my books are marketing devices, but I never did them for that reason; I did them because I had something to say.
We’re lucky to have great projects come to us through word of mouth. The American Public Gardens Association has been a wonderful source of botanical garden work. We love designing for cemeteries, which are very spiritual and the most important healing gardens of all. You really have to get the details right there. When somebody you love dies, you grasp how important that work is. To make a place that feels comfortable, and yet a little bit transcendent—it’s one of my favorite challenges.