image: PLANET Green Industry Conference
ASLA will periodically publish guest posts from partner organizations on The Field about upcoming programs, such as the PLANET Green Industry Conference. For more information on other national conferences for landscape architects, check the ASLA website.
Many business owners have a difficult time getting out of their own heads. Making sure their teams are meeting goals and enjoying their jobs, and customers are happy can fill more hours than there are in a day. Before they know it, the busy season is winding down and it’s time to work on next year’s goals and strategize on how to exceed the past year’s accomplishments. The cycle starts all over again, and so does the feeling that there just isn’t enough time to really tend to one’s own growth.
Annual meetings, like the PLANET Green Industry Conference (GIC), can provide owners and their employees alike with much needed respite and refueling. As David Snodgrass, president of Dennis’ 7 Dees in Portland, Oregon, and a former PLANET president, so aptly stated, “Stay at home, don’t go to GIC and your benchmark is only as big as your local competition. Go to GIC and your benchmark suddenly expands, and you naturally think bigger. It was a stretch for us to attend in the beginning. Our company was small. We were very busy and wearing several hats. Yet, even back then, the biggest event in the industry was a requisite for us. … We would not be nearly as successful as we are today if we had failed to put GIC on our agenda.”