Designing for Health: How SITES Improves Quality of Life

by Sonja Trierweiler

image: photo by Jennifer Birdie Shawker on Unsplash

Only 11 percent of people associate terms like “green space” and “green building” with creating an environment in which people live longer and healthier lives. Improved air quality is proven to increase cognitive function and decision-making skills, and connection to nature and natural materials promotes human health and wellbeing—yet only 11 percent of people see and understand this link.

This number came from research conducted as part of the U.S. Green Building Council’s Living Standard campaign, which was launched at Greenbuild Chicago in November 2018. Living Standard aims to promote healthier, safer, more equitable, and more sustainable spaces through research, storytelling, and listening to those both inside and outside of our communities.

The Living Standard Report, Volume I, found that only 11 percent of people surveyed associated terms like “green space” and “green building” as strongly related to creating a healthy environment. The graph above shows different words and phrases associated with the environment and being green. Survey takers were asked: which THREE words or phrases are MOST STRONGLY / LEAST related to creating an environment that lets you live a longer and healthier life? / image: The Living Standard Report, Volume I

Our research has found that there are a number of ways we can help people connect the dots, including relating green spaces back to health and safety outcomes, future generations, and environmental stakes. But ultimately, it boils down to storytelling and localization.

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