How GROW is Changing BrightView, One Woman at a Time

by Kate Douglas Kestyn, Affiliate ASLA

A recent regional conference called GROW Live!
A recent regional conference called GROW Live! in Blue Bell, PA / image: Kate Douglas Kestyn

The American Society of Landscape Architects was founded by 11 people. Do you know how many were women? One.

Beatrix Farrand studied the art and science of landscape before any formal academic programs existed. In the late 1800s women were excluded from public projects, but that didn’t stop Beatrix from gaining prominence. She began her career designing private residential gardens, but her later work is likely better known to you. It includes the National Cathedral, White House gardens, Princeton, and Yale.

She was the first. Since then, woman have come to serve a broad range of roles in the landscape industry. But we are still outnumbered by men. That’s why BrightView—the nation’s largest landscape company—founded GROW (Growth in Relationships + Opportunities for Women), the company’s first Employee Resource Group (ERG), with the goal to attract, retain, and promote women in the company.

Caring for our people is part of BrightView’s culture. The new corporate reality since BrightView went public is that shareholders have certain expectations and cultivating diversity is among them. “Being the largest landscape company in the country carries certain obligations as a leader in the industry,” said CEO Andrew Masterman. “The GROW initiative is just one way we can achieve that.” He added, “the women of BrightView are making history, changing the way landscaping is delivered, and leading the design, development, maintenance, and enhancements of some of the country’s most recognizable environments.”

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WILA Interview Series: Mentorship, Part 1

image: iStock © frankwolffnl
image: iStock © frankwolffnl

“The Mind is Not a Vessel to be Filled, but a Fire to be Kindled”

The Women in Landscape Architecture Professional Practice Network (WILA PPN)’s focus for 2015-2016 is an interview series developed around being women landscape architects, life/work balance, and mentors. The WILA PPN’s co-chairs and officers developed a set of 17 questions, then searched out willing landscape architects and began the interview process. The following is the first of two posts on the topic of mentorship.

Women & Mentors

Two of our WILA PPN interview questions focused on women’s experience with, and serving as, mentors throughout their careers. One common theme was that mentoring or being mentored is not a particularly formalized process in most firms. The resulting experiences with mentoring or being mentored were very broad, from understanding appropriate office attire, to the sharing of technical knowledge, to focusing on career advancement.

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