Learning the Business of Design

by Sahar Teymouri, ASLA, and Patricia Matamoros Araujo, Assoc. ASLA

Do you have questions about how a landscape architecture design on paper gets implemented in the real world, and don’t know the answers as a student? Or do you wonder about the practical details of the work you are supposed to do in the future? Maybe you’re a recent graduate just entering the profession, or an emerging or mid-career professional wanting to take the next step on your career path and learn about other aspects of landscape architecture in addition to design.

ASLA’s virtual SKILL | ED program took place across three afternoons last month, with a wide range of sessions addressing many of these questions. Registration to access recorded sessions on-demand is open through this Friday, July 16, and you can watch the sessions until August 31.

First, you’ll learn how to create a killer LinkedIn profile to showcase your skills, pursue the role you’re aiming for, and craft your career path. Next, you will learn how well-known, award-winning landscape architecture firms handle their business development and their strategies to stand out among their competitors. Finally, if you want to manage the business side of design, you will gain some critical insights.

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