Learning the Business of Design

by Sahar Teymouri, ASLA, and Patricia Matamoros Araujo, Assoc. ASLA

Do you have questions about how a landscape architecture design on paper gets implemented in the real world, and don’t know the answers as a student? Or do you wonder about the practical details of the work you are supposed to do in the future? Maybe you’re a recent graduate just entering the profession, or an emerging or mid-career professional wanting to take the next step on your career path and learn about other aspects of landscape architecture in addition to design.

ASLA’s virtual SKILL | ED program took place across three afternoons last month, with a wide range of sessions addressing many of these questions. Registration to access recorded sessions on-demand is open through this Friday, July 16, and you can watch the sessions until August 31.

First, you’ll learn how to create a killer LinkedIn profile to showcase your skills, pursue the role you’re aiming for, and craft your career path. Next, you will learn how well-known, award-winning landscape architecture firms handle their business development and their strategies to stand out among their competitors. Finally, if you want to manage the business side of design, you will gain some critical insights.

Continue reading

Gender Equity in Landscape Architecture: Survey Results Summary

by Sahar Teymouri, ASLA

Landscape architecture emerging professionals
The Emerging Professionals Reception at the 2019 ASLA Conference on Landscape Architecture. / image: EPNAC

Women’s History Month is a great time to reflect on a survey conducted last year as part of the WxLA proposal for “Female Forward: Three Generations of Womxn Leaders Talk Life, Work, and Legacy,” by Andrea Cochran, FASLA, Cinda Gilliland, ASLA, Emily Greenwood, Rebecca Leonard, and myself for the 2020 ASLA Conference on Landscape Architecture. The data presented in this post comes from that survey, distributed last year with support from WxLA and ASLA. The survey’s aim was to collect information on emerging professionals’—those just entering the field—experiences, challenges, and opportunities in landscape architecture.

Survey Characteristics and Participant Demographics

The survey was open for 45 days, beginning on July 1, 2020. We asked respondents 21 questions in three categories:

  • Demographic Information (9 questions),
  • Workplace Culture (6 questions), and
  • Career Advancement & Self Development (6 questions).

The survey was completed by 71% of the 159 participants.

Continue reading